In an Unprecedented Pairing... Two Marketing Masters Who've Grown Their Respective Businesses by More Than 3950% Join Forces to Reveal...
Dear Future Money Maker - Every company is looking for its next rainmaker. You know who I'm talking about... That powerhouse man or woman who can make it "rain" money. Rainmakers are anyone, not just CEOs - who know how to boost their companies' profits. A rainmaker can be a marketing executive or a mid-level manager... a small-time entrepreneur or a Fortune 500 big-wig... a new employee or a company founder... No matter who you are or what your position is, if you know how to make it "rain," you'll get paid big bucks for your work. Need proof? Some of the biggest rainmakers in the U.S. (Marketing Directors) earned an average of $1.49 million in 2007, according to research from AdAge and executive-compensation research firm Equilar. (That figure includes salary, bonuses, stock options, and stock awards.) Learn how to make it rain and businesses big and small will climb all over each other to throw money your way. Today, you'll find out exactly how to become a rainmaker in your own right. But first, let me introduce myself...
A Bonafide Rainmaker
I'm Charlie Byrne, Associate Publisher of Early to Rise (ETR). And I'm no stranger to rainmakers. I've been working with Michael Masterson for the past 5 years. Michael is the type of guy who truly knows how to "make it rain" for the businesses he works with. For instance, he took one business from nothing... to $100 million in revenues. Then, after a short retirement, he helped a second company grow from $8 million to more than $300 million. Of course, those are just two examples of dozens. Then I met a different sort of rainmaker. Now, I'd heard stories about this woman... She was a bit of a legend in the publishing industry. Fortune 500 companies were playing tug-of-war, trying to get her on board. But I finally met her in 2006 when she took over as Executive Publisher of the company I work for. It wasn't long before I found out that the rumors were true. She transformed ETR from an $8 million business to a publishing powerhouse that makes over $26 million a year. And she did so in 15 months.
A Money-Making Dream Team
They began trading their hard-earned secrets... talking to each other every week about the newest breakthroughs in making money... and putting their ideas into action. When the numbers came in and showed that Early to Rise was so much bigger and more profitable, they knew they'd hit on a remarkable system for boosting revenues. Word started getting around about ETR's massive growth. And Michael and MaryEllen began getting bombarded with questions from ETR readers and customers, colleagues, and competitors.
The $26 Million Question
"How did you do it? How did you grow ETR to $26 million in revenues in such a short time?" So Michael and MaryEllen looked back over the previous 15 months and noticed that they had implemented a few very specific strategies. Then they took a deeper look... They explored the successes and failures they'd experienced in their separate careers. After a detailed analysis, they identified 12 Profit Accelerators - each one a strategy that they had used - over and over again - to add at least $10 million to the bottom line of the companies they'd worked for.
Michael and MaryEllen decided they would put these Profit Accelerating strategies together and reveal them in a special conference. They wanted to charge $50,000 a head for this unprecedented event... a price that businesspeople the world around would have gladly put down to get access to these $10 million ideas. The big problem with this proposal? That so few people would be able to afford the conference. Basically, the only people who could shell out $50,000 were already making plenty of money. And the 12 Profit Accelerators would remain hidden to small business owners who were struggling to make ends meet. So Michael and MaryEllen decided, "What the hell, we'll put these 12 mega money-makers down on paper and make them available to everybody!"
MBAs Need Not Apply
Broke down their 12 Profit Accelerators into easy-to-follow steps... And put their wisdom and advice onto paper in a breakthrough book called Changing the Channel: 12 Easy Ways to Make Millions for Your Business. Now, each of these secrets has been responsible for at least $10 million in growth - very quick growth, at that. But the amazing thing here is that they are surprisingly simple to master. * You don't need any special skills to make these Profit Accelerators work for your business. * It doesn't matter if you've got an MBA... or even a college degree. * You don't have to be particularly smart. ALL YOU NEED is the ability to follow some simple guidelines... and a knack for thinking outside the box.
12 Easy Ways to Make Millions for Any Business
If you take a long, hard look at almost any successful business... You'll start to see a few elements used over and over again to make money. Product development... Partnerships... And marketing.
The Secrets That Launched
This last element is Michael and MaryEllen's specialty. They've got more than five decades of direct marketing experience between the two of them. That's where they've derived their 12 easy-to-follow Profit Accelerators for business success. Changing the Channel reveals each of these super-powerful secrets, including ...
* A "Two-Way Street" strategy that can help any business double its sales volume in less than a year. In fact, one of Michael's top clients used this Profit Accelerator to grow from $1 million to $60 million... (This strategy is perfect for start-up businesses. Learn why on Page 172.) * How to get yourself into the Wall Street Journal - and have fun doing it! When Michael implemented this "New School" PR Tactic, two of his books soared right to the top of the bestseller lists. (The best part is, it's nearly FREE to implement! Master the "new rules" starting on Page 216 of Changing the Channel.) * An entirely new phenomenon that's skyrocketing Internet businesses... using a technology that EVERY SINGLE PERSON is already an expert in! (Find out what a phone and some good ideas can do for your business on Page 91.) * An "old dog" of the marketing world that still brings in upwards of $2 trillion in revenues. This Profit Accelerator is directly responsible for bringing in 70,000 new subscribers and making $10,850,000 in pure, front-end sales. (How can you make this channel work for you? See Page 101.) * The simple, under-appreciated strategy that sold out a $25,000 seminar in under 4 weeks... (On Page 159, find out why YOU need it to use it in your business.) * A no-cost strategy that drove an immediate 400 percent increase in traffic to the Investor's Daily Edge (IDE) website. The results of this traffic explosion? IDE surpassed its sales goals and achieved $13 million in revenues in its first year. (This Profit Accelerator is perfect if you have more time than money! Find out how to use it in Changing the Channel on Page 50.)
* Why high-profile television ads just plain DON'T work... and how Michael used that knowledge to generate $4 million in sales in under two months. (This strategy doesn't have to cost an arm and a leg - learn why on Page 137.) * How to harness the profit-building power of one of the world's most widespread communication mediums... In 1993, MaryEllen combined this Profit Accelerator with Direct Mail - and saw a 60% increase in response rates. (Find out why this under-appreciated medium could be perfect for your business on Page 150.) * How to get on Google's good side... and pull thousands - even millions - of potential customers to you from all over the web... TotalHealthBreakthroughs.com used this strategy to increase traffic rank and visits to its website by 31.6 and 81.5 percent respectively in just 3 months! (This strategy is by far the fastest way to grow your list - which is any marketer's most valued possession. Changing the Channel reveals how you can put it to work on Page 68.) * Why throwing fun, exciting events can be an automatic cash generator. MaryEllen aims to make between $500,000 and $1 million each time she hosts a "party" like this. Last year alone, ETR's annual Bootcamp netted over $505,000 - and that's not including all the residual product sales and purchases from satisfied customers. (Find out which events work best - and exactly how to put them together - starting on Page 188.) Once put to work, these 12 Profit Accelerators work like gangbusters. But you don't have to take my word for it...
Michael and MaryEllen's
Alex M. has used Profit Accelerator #4 to make $13,000 in sales in just an hour. (See how he did it on Page 93.) Profit Accelerator #3 helped Internet marketing guru Howie J. quadruple his business... (Get the details behind his process on Page 82.)
Steve L., president of a Florida-based office supply company, used Profit Accelerator #6 to launch his multi-million dollar business...(Find out how you can get help from The New Yorker, The New York Times, and other major publications on Page 121.) And Profit Accelerator #5 helped 5 real-estate Internet phenomenon Gary V. put Profit Accelerator #2 to work... and now his website gets 80,000 visitors a day... (Find out how he became a mainstream celebrity on Page 50.) And those are just five examples of how these tools can launch a business into extraordinary success and profitability.
This Is YOUR Chance
Put these powerful strategies to work for the company you work for... or for the business you own... and you could become a rainmaker in your own right. Why wouldn't you?
You've got a business-building giant with 30 years in the trenches and nearly half a billion dollars in business revenues under his belt... Plus a hotly sought-after marketing superstar who can triple a company's revenues in under 2 years... Who've come together to lay out, in simple, easy-to-follow terms, the most effective Profit Accelerators they've ever used. Quite simply, if you are an employee, this is your chance to transform yourself into a marketing superstar... get the raise you've always wanted... and wow your employer. If you are a business owner, this is your chance to double, triple, or even quadruple your revenues... If you've ever dreamed of owning a business, this is your chance to finally start that side business you've been dreaming about... and watch it soar.
Unrestricted Access
In fact, the Profit Accelerators you'll find inside Changing the Channel are the exact secrets Michael has used to transform $1 million companies into $100 million companies. Changing the Channel is the playbook with which MaryEllen Tribby guided the Early to Rise team from $8 million to $26+ million in revenues in 15 months. It's no less than the instruction manual for ETR's success. Just think... you could get your hands on all that multi-million dollar advice, including play-by-plays of case studies... copywriting "cheat sheets"... media buying guides... and much more... For less than the cost of a dinner for one.
A $24.95 Investment
This could be the easiest investment you'll ever make... If you wanted Michael Masterson or MaryEllen Tribby to work for you this year, it would cost you at least $1 million. But now you can get both of them working for you for less than $25."We've held nothing back," says MaryEllen. "This is exactly the advice I give my best clients," says Michael. If you truly put these $10 million Profit Accelerators to work for your business... There's practically no limit to the returns you could see.
The Key
The money-making strategies you'll learn in Changing the Channel are the same methods that have made Michael and MaryEllen so successful. 12 Profit Accelerators that you can put to work TODAY in order to make your own business grow. Plus, these $10 million Profit Accelerators could help you earn millions in the coming years. Your financial independence is right in front of you. All you have to do is reach out and take it. What are you waiting for? Pick up your copy of Changing the Channel right now. Sincerely, Charlie Byrne P.S. Once you learn how to "make it rain," you can practically ensure your future wealth. The "marketing magic" you'll find in Changing the Channel works. I've personally seen these strategies make money for Early to Rise and dozens of our colleagues and competitors. Apply them to your own business or the business you work for, and you can become a rainmaker in no time. We know Changing the Channel can make a big difference in your company's profits. But if these Profit Accelerators don't work for you, send the book to Early to Rise within 365 days of ordering your copy and we'll give you your money back. No other publishers offer refunds on their books... but if you can't make the ideas in Changing the Channel work for you, we don't want your money.
P.P.S. I almost forgot - Michael and MaryEllen have agreed to give a special treat to the first 250 people who order Changing the Channel: Exclusive access to their presentation at this year's Information Marketing Bootcamp. More than 200 wealth builders like you attend ETR's Bootcamp every year... and they pay $2,000 for the privilege of learning advanced marketing techniques from Michael, MaryEllen, and our other speakers. But if you're one of the first 250 people to buy Changing the Channel, you can watch Michael and MaryEllen's presentation from the comfort of your home... anytime you want... for absolutely free. To get your copy of the presentation, send your confirmation e-mail from Amazon.com or BarnesandNoble.com to CTC@ETRFeedback.com. Remember - we're extending this offer to over 400,000 Early to Rise readers, and we expect to sell 250 copies in a matter of minutes. So order your copy now. P.P.P.S. Until January 1, 2009, when you buy 5 copies of Changing the Channel, we'll throw in a sixth copy for free - signed by Michael and MaryEllen themselves. To get your autographed copy, send your confirmation e-mail from Amazon.com or BarnesandNoble.com to CTC@ETRFeedback.com.
P.P.P.P.S. It's impossible to lose by ordering Changing the Channel. You have so much to gain: A rewarding and satisfying career. A lightning-fast climb up the ladder of success. A lifetime free of financial worries. What more could you ask for?
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When Michael Masterson and MaryEllen Tribby began working together, they started feeding off each other's energy and ideas.
One question kept coming up... 
So they combined their 60+ years of business experience...